What does T18 toner do?
WELLA T18 TO FIX YELLOW TONES
Wella T18 is packed with purple pigments, which will neutralise those yellow tones and leave you with an icy blonde result. The Wella T18 Toner is the only toner of the range that's purple based and it's the most powerful at combatting yellow tones.
Mix the toner with developer (either 20 or 10 Vol) - using an applicator bottle is the easiest way to mix and apply your toner. Apply your toning mixture using a tint brush to damp, towel dried hair. Leave on for up to 30 minutes and rinse out.
Do You Apply Wella Toner on Dry or Wet Hair? Wella Colour Charm Toners are applied on damp, towel dried hair (but not wet). Applying to damp hair helps the toner not to 'grab' sections of the hair (which can leave some parts more toned than others).
If you have any orange left in your hair, T14 is probably the best for your hair over T18. T18 is only effective if your hair is a level 10 or higher (purely yellow). Putting the wrong toner in your hair won't necessarily harm it, but it likely won't affect the color at all.
One of the main reasons why it's important to wash your hair before getting a toning treatment is because your stylist needs to be able to see your natural hair color. This is especially important if you're looking to achieve a specific tone or shade.
Toner will typically last 2-8 weeks, but you might see your color start to fade before that. Since it's a simple and relatively cheap process, and isn't quite as hard on your hair as bleaching or dying, you can tone again after about a month.
Make sure the toner is well rinsed out, before applying a hydrating or protein treatment. To help the toner 'stick' better in your hair: rinse, treat and style as usual - and then wait approximately 3 days before washing the hair again. There is no need to shampoo after using the Wella Color Charm Toner.
If you leave the toner processing for too long, you might end up having damaged hair with unwanted purple or blue shades. Why does this happen? Toners have pigments in them to cancel out the yellow and orange tones in brassy hair.
Leave the toner in for up to 45 minutes, then rinse, and wash with a moisturizing shampoo and deep conditioner.
Mix 1 part Wella colorcharm toning color with 2 parts 10 or 20 volume Wella colorcharm developer. Apply to towel dried hair then, develop for up to 30 minutes. Check frequently to see if desired results are achieved. You can customize the toner formula by intermixing shades.
Why is my hair still brassy after toning?
There's two reasons why your hair is still brassy after toning or colouring. Either the undertone of the toner/colour is wrong, or the product is too light for you.
For both T14 and T18, your hair should be lightened to a level 9 or lighter. If it is too dark, you won't notice a difference after processing.

If your hair is orange, you'll need a blue toner. Try a blue shampoo to tone the brassiness and get rid of the orange. This color toner is commonly needed for darker hair.
How do you know which developer to use with the toner? 10 volume will allow the toner to deposit more color, 20 volume will deposit less. Once you decide which toner shade and developer you will use, measure using a hair color measuring cup and mix 1 oz. toner to 1 oz.
A: Yes, you can apply to clean dry hair but I always wash out my hair (after bleaching and conditioning) then use this dye/toner. This product is easier to apply when hair is damp/wet (at least for me).
Yes, toner is damaging to hair. Any chemical you apply to your hair can be damaging, especially if it changes the hair structure.
However, toner is a great option if you find yourself in this predicament. While it may not literally darken the color of your hair, it can neutralize or reduce the appearance of the brighter, brassier tones in your hair, making it appear a bit darker in the process.
Toner does not have to be used evenly on all of the hair, but it can be. Don't worry if you make a mistake and get it on the darker strands of your hair; the toner will not affect them. For example, you may want to tone down highlights or your roots. Always apply toner to damp hair so it distributes evenly.
Toner comes in all sorts of strengths, shades and sizes, but the general advice is that you should NOT exceed 45 minutes as you don't want your hair to be excessively exposed to loads of products (especially if you're going the whole hog and dying and toning your hair at the same time).
This is where the toner will work to emphasize or deemphasize certain tones in your hair, as well as add shine. It will process anywhere between 5-15 minutes. Typically, toners can last about 2-6 weeks, but this all depends on your hair porosity and integrity.
Can you overdo toner?
Keep an eye out for redness, dryness, and irritation
“If it stings when you wash your face or apply products, you may be overdoing it.” This goes for both physical exfoliants (like face scrubs) and chemical exfoliants (such as toners and peels containing hydroxy acids).
No, you should not use toner without moisturiser. Toners can be drying, so it is important to follow up with a moisturiser. Moisturisers help to lock in moisture, reduce dryness, and smooth fine lines and wrinkles.
Wait for 2-5 minutes. Do not leave for any longer than 5 minutes. Rinse well with lukewarm water. Apply a hydrating conditioner and wash off with room temperature water.
They are a deposit colour only, which means they won't do anything to your natural hair and they last about 4 to 5 weeks depending on how often you wash your hair . If you wash your hair every day, expect your toner to fade out FAST. If you wash it once a week, you will generally get a month of nicely toned hair.
HEAD TO THE SALON FOR A PROESSIONAL TONING SERVICE
Also known as a demi-permanent color, hair gloss, or glaze, toners are also used by colorists to correct and cancel out unwanted yellow, orange and red tones in hair.
It features crushed violet pigments that neutralize style-ruining brassy and yellow tones. Hair stylists often tone bleached or blonde hair to neutralize brassy yellow and orange tones on bleached hair with a purple color. Purple shampoo is a great at-home solution for toning hair and preventing brassiness.
Your hair turns brassy/orange when you lighten it because the warm colour molecules are the last to be lifted during a lightening process. For a successful, balanced lighter colour outcome, you need to first lift out all the warm colour pigments.
Purple formulas help cancel unwanted yellow or brassy tones, as purple and yellow are opposite on the color wheel and neutralize each other. Blue formulas are best for orange undertones and brassiness, and perform that same function.
Mix 1 part Wella ColorCharm® toning color with 2 parts 10 or 20 volume Wella ColorCharm® developer. Apply to towel dried hair then, develop for up to 30 minutes. Check frequently to see if desired results are achieved. You can customize the toner formula by intermixing shades.
Ash: T14 & T18 add depth and dimension to cooler blonde shades with undertones of blue, gray, and violet. Beige: T11, T15, T27 & T35 are toners for orange hair that help to define lightened hair color in warmer shades of blonde.
What happens if you leave toner on too long?
If you leave the toner processing for too long, you might end up having damaged hair with unwanted purple or blue shades. Why does this happen? Toners have pigments in them to cancel out the yellow and orange tones in brassy hair.
Make sure the toner is well rinsed out, before applying a hydrating or protein treatment. To help the toner 'stick' better in your hair: rinse, treat and style as usual - and then wait approximately 3 days before washing the hair again. There is no need to shampoo after using the Wella Color Charm Toner.